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Angry at New Twitter
As New Twitter rolls out there is a lot of anger being expressed. I have to admit, I am a part of the angry crowd. The elimination of the effectiveness of custom backgrounds seems like a minor...
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I like you so I will like your Facebook Page
By the time you get a few hundred friends on Facebook you will start getting TONS of Facebook page suggestions. These are the little notifications that ask you to “like” a page. I don’t know about...
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How to Make a Background for the New Twitter
The New Twitter has changed their interface. While this makes usability better for a variety of reasons, it is rendering the old custom background useless. Yes the backgrounds are still there, but...
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My Twitter Real Estate Value?
The idea of Twitter real estate has never been more salient as it is right now. Twitter real estate is the space you have to customize your Twitter profile page. It is the space you have to be able...
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Social Marketing: The Online Tupperware Party
Do you build relationships and engagement because you are truly interested in people, or because everyone is a potential sale? Social Marketing pundits always seem to drive home the importance of...
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The Cost of Facebook
Facebook does have a cost. It is the cost of investment. On one of my posts about Facebook Fan Page updates, and the outrage about the wall filtering issue, Steve Silberberg emailed me some very...
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Social Media: The Ultimate Business Tool (part 1)
The Social Media Examiner released their Social Media Marketing Industry Report. Over this next week I will be sharing and analyzing it. Below is a summary of the top findings from the report: •...
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Social Media: The Big Four (part 4)
Old Spice created one of the most successful social media campaigns ever. It was on Facebook, Twitter, YouTube and their blog. No surprise, the Big Four of social media are Facebook, Twitter, LinkedIn...
View ArticleOld Spice Guy vs. Fabio: A Marketing Bro-mance
Last year Old Spice made huge waves in the social marketing world with their Twitter campaign. The original campaign got 34.6 million views. Their new campaign modeled itself after the original but...
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Twitters New “Marketing” Gallery
Article first published as Twitter’s New “Marketing” Gallery on Technorati. Twitter has taken a bold step into photo sharing with the announcement of their new image gallery feature. But this step...
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